Product Listing Ads

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Increase Customer Reach

“Product listing Ads plays a significant role in advertising your products because it pitches in right when the customer is making a purchase”

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Product listing ads, or PLAs for short, are a very powerful way of increasing your customer base, and showing your offerings to the world over the internet, and we will tell you exactly what it is all about. Google product listing ads, although quite famous, somehow remain out of scope when many people come to us for ideas regarding increasing their visitor footfall, and ultimately their conversion rates. Google product listing ads are, in short, cost per click ads that you purchase through Google’s AdWords program. These product listing ads are displayed on the top of google search page results, and to the left (sometimes to the right).

Product listing ads AdWords are highly customizable, and they offer a very high visibility amongst all other traditional advertising methods – as they are displayed right at the top and near the search results on Google, people are bound to look at these PLA ads first, and then go to the other results. In addition, you can also display images along with the PLA ads, and this makes them all the more catching to the eye – thus all but guaranteeing a visitor footfall. Now if your landing page (the page which the ad redirects to) is compelling enough, your conversion rate is bound to go through the roof – with some proper PLA ad support.

We, at Aerate solutions, offer you comprehensive google product listing ads services. We analyze the set of products you want to advertise and then we pick the best selling products and classify them into unique product groups. We then we create a bidding strategy that channels your budget towards the products people are most likely to purchase. We not only restrict ourselves in analyzing your data but we also keep track of what your competitors have got in store. This allows us to strategize PLAs based on your competitors bidding pattern for all the products in your inventory.

Another important factor is the Product title - it plays a key role in strategizing PLAs; and therefore our team constantly analyses and optimizes every single product title, description line, and category to ensure that only your products are found when someone searches for them. As we are also analyzing your competitors and making sure that your product titles and descriptions are unique, we avoid any kind of conflict with other stores and we make sure that you receive the maximum visitor traffic for your products.

Special offers are another critical part of PLA ads - they always attract customers and therefore we enhance your ads by highlighting special offers you have for your products right at the moment someone is getting ready to decide where to buy, thus increasing your conversion rates. By ensuring that special offers are displayed not right at the start (so that we don’t seem too desperate), and by showing them after a considerable amount of time, we try and make the customer understand that we value them, and thus are willing to offer something special should they choose to shop our product.

Areas of Expertise

We analyse the set of products you want to advertise and then we pick the best selling produts and classify them into unique product groups. And then we create a bidding strategy that channels our customer's budget towards the products people are most likely to purchase.

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We not only restrict ourselves in analysing your data but we also keep track of what your competitors have got in store. This allows us to strategize PLAs based on your competitors bidding pattern for all the produts in your inventory.

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Product title plays a key role in strategizing PLAs therefore our team constantly analyses and optimizes every single product title, description line, and category to ensure your products are found when someone searches for them.

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Special offers always attract customer therefore we enhance your ads by highlighting special offers you have for your products right at the moment someone is getting ready to decide where to buy, increasing your conversion rates.

If you are interested in leveraging our PLAs services then Email us your requirements to ABC@XYZ.COM.

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